THE PROJECT
Build a full rebranded brand identity system for NUG cannabis brand. Including brand discovery, identity design, product messaging + strategy, product advertising, and product package design.
THE PROCESS
Cannabis industry veterans NUG had been producing White Label products for all of California's major industry players. See that they had all the skills and talent at making products for others that now wanted to invest in building a industry player themselves. 510media was brought in to be the missing link in this mission to build a top-flight cannabis company. 510media rebuild, remained and established a new vision for what a cannabis brand could be. From identity to packaging design to lifestyle marketing on social media 510media build the NUG Brand ecosystem not to compete with existing brands in the space but to be on par with the biggest brands in the world.
THE RESULTS
NUG is now a trendsetter in the cannabis industry and recently raised a series a round of 15 million. NUG continues to expand and diversify its portfolio, which includes world-class R&D, state-of-the-art cultivation, extraction, and distillation facilities, one of California's largest wholesale cannabis distributors, and the new, unparalleled NUG retail store experience.
THE RECEPTION
The NUG brand is now an industry leader. The brand is credited with the company’s ability to navigate California’s chaotic transitional year in 2018 and now is set to continue its dominance and leadership.
“This latest capital infusion represents an ongoing phase of aggressive growth for NUG and is indicative of an auspicious future, validating our team’s relentless ambition and commitment to developing top notch products, innovative services and technology. We’re looking forward to continuing our mission of normalizing the cannabis experience for consumers and bringing this industry into the mainstream.”
“Nug is a state-licensed, and vertically-integrated California cannabis company which operates a manufacturing processing center in California and with products represented in more than 80 percent of the state’s dispensaries.”
“This latest capital infusion represents an ongoing phase of aggressive growth for NUG and is indicative of an auspicious future, validating our team’s relentless ambition and commitment to developing top-notch products, innovative services, and technology. We’re looking forward to continuing our mission of normalizing the cannabis experience for consumers and bringing this industry into the mainstream.”